The UX project was delivered in three phases - Navigation, Category Pages and PDPs & CMS Blocks - to give the client team sufficient time to prepare content optimised for the new UX and tackle all SEO considerations. In addition, ACCO Brands insisted that we build for WCAG AA standards and refer all design decisions against the Baymard Institute's eCommerce best practice guides. WTC&T’s UX team held workshops with ACCO Brands’ Online and Brand teams to agree on sites that would be used as inspiration and inform ACCO Brands’ project requirements. This project was given the internal project name of "ABC" standing for Accessible, Bold and Consumer-Focused. One of our recent, significant engagements concerned a UX project designed to improve both UX and Accessibility. We worked with ACCO Brands to enhance their UX capabilities, balancing the upcoming 2025 EU Accessibility legislation and ACCO Brands’ e-commerce conversion optimisation goals.We enhanced the site structure and navigation capabilities to provide enhanced merchandising capabilities and a product catalogue structure that could integrate content pages and release the navigation from ACCO Brands’ internal product hierarchy.We migrated from EPiServer Everweb to the Optimizely (aka EPiServer) Digital Experience Platform.ACCO Brands and WTC&T achieved this with three major projects: Over the past three years, we have supported ACCO Brands with their strategic focus to evolve their websites from digital product catalogue-orientated sites to generate more value per lead for their channel partners through delivering increasing consumer focused online experiences on their brand site. The great success of this programme laid the foundation for a strong and mutually rewarding relationship that remains to this day. Wunderman Thompson’s relationship with ACCO Brands EMEA dates back over a decade when we were awarded the ownership of their web platform ahead of a major product launch and the associated upsurge in traffic. Its leading brands in Europe include Leitz, Rexel, Nobo, Esselte, GBC and Rapid. ACCO Brands Corporation is one of the world’s largest suppliers of business, consumer and academic products.
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